Translating complex topics into digestible stories for everyday users
Located in the San Francisco Bay Area, Cassinelli Media is aimed at creating a vision for you to see about how you can use technology to improve your life or business processes.
As a former marketing professional, Matthew has spent years understanding consumer behavior while developing his own techniques for personal productivity – now, as an independent media brand, he's applying that knowledge and sharing it with everyone, with regular people at the top of mind.
Whether it's taking something complicated turning into an easy-to-grasp concept, providing specific tactics you can implement to make small differences that add up to bigger effects, or giving a new perspective to what's already working, you'll find a video, article, podcast, or even a tweet from me that can augment what you're already doing.
Plus, as one of foremost experts on Apple's newest feature Siri Shortcuts, Matthew is available for hire by app developers/brands to help figure out how to best take advantage of the Shortcuts app, Siri suggestions, and voice-only interaction with iOS. Your business can get personal guidance from an ex-Apple Shortcuts team member on implementing these features with your application & brand in mind and be one of the first companies to help their users take advantage of the powerful new features in a unique way.
Get in touch to talk about product reviews, sponsorship/partnership opportunities, requests for information about Siri Shortcuts, or use the contact form at the bottom of the page to get in touch for other potential business-related questions.
Contact
➤ LOCATION
Berkeley, CA
☎ CONTACT
matthew@cassinelliconsulting.com
(510) 847-1277
Areas of Practice
Video production
Show, don’t tell. Connect with people in audio/visual form. Whether it’s short-form video for the web, microcontent for social media, or even live streaming demonstrations of what your brand is all about – we’ve got the right gear and workflows to speak directly to people.
Content Marketing
Get help talking about yourself without spinning your wheels. Explore ways you can stay top-of-mind, map out your consumer journey, and set up multiple tactical approaches for accomplishing your goals. Do the work that's right for your customer, your brand, and the medium.
articles/podcasts
Put into words what’s so far unspoken. Use the written and spoken word to form stronger connections with something new that will stick with you. Ready to digest in any form, people can grasp the nuance & tone that comes from longer-form engagement with the subject matter.
Brand Strategy
The environment for app developers changes constantly and figuring out where exactly your company fits into the ecosystem takes rigorous consideration. Harden your strengths, discuss those that might change over time, and focus efforts in a complex world.
Product Development
Keep pushing to fulfill the needs of your customers. Understand what's working and what might not, identify the opportunities worth pursuing, and give a critical eye to the details that can push you from good to great. Plus, learn all about Siri Shortcuts from the source.
Copywriting/Documentation
Use the best words for the best results. Don't let assumptions get in the way of new users understanding what you're about. Develop language that fits, puts the right message in front of the right consumer, and conveys & converts when it needs to.
Let's Chat.
Use the form below to contact us regarding your enquiry. Please be as detailed as possible.
You may also email to make an appointment.